Quit Sales Prospecting and Go Meet Someone
This blog is not about a new term for sales prospecting, it is more about what your mindset is when needing more prospective clients.
When your mindset is to “find” or “get you” some prospects you might be focused more on finding people you can get something from.
When your mindset is to find new people you can build a relationship with, it changes from what you can get to what you can give, as relationships require a give and take.
Use the relationships you have to introduce you to new relationships. Get to know other business people without trying to qualify them to buy your products. When you are geniunely interested in others and how you can help them, most people will reciprocate and be happy to help you.
Here is an action item. Contact five people you know or do business with and ask them to introduce you to someone they know that you don't know. This is not a referral for business it is an introduction, a chance for you to meet someone else. Ask them to introduce you, not just give you their name. The introduction can be via email, phone or in person.