Sales Tip: Staying in Control
You’re out of control of the sales process when the next step is decided by the customer or prospect. When I debrief with a new salesperson I often hear them refer to appointments that end with customer comments like these:
“I will call you next month”
“We will get back with you”
“We’ll take a look at things and let you know”
“We’ll have to see what is in the budget”
“Thanks, we have other proposals to recieve”
To regain control you need to do the following:
Define a more specific follow up point: ex. “Will I be hearing from you in the earlier, middle or latter part of the month?” “So I know how to follow up, when should I check back with you if I don’t hear from you?”
Understand their buying process: ex. “Is there anything else you need from me to help you make a decision?” and “What are the steps you’ll be going through to make your decision?”
Confirm understanding and gain agreement to follow-up: ex. “What I understand is you will need to meet with your management team to discuss proposals and confirm budget. Then you will make your decision and get back with me by the middle of next month. If I don’t hear from you by the 18th, I will give you a call in case you need additional information. Would that be okay?”
When you help a customer define their timeline and process, you are serving them. That is part of Service-Minded Selling. Confirming your understanding and gaining agreement on your follow-up demonstrates your listeing skills and professionalism. Taking the time to ask these questions will help you be more productive, professional and close more deals.